Cape Smokey to be featured on Life+Leisure on WE tv

Cape Smokey, a four-season mountain and ocean destination on Nova Scotia’s Cabot Trail, will appear on Life+Leisure on Nov. 12, 2026, at 7:30 a.m. EST on WE tv. The segment spotlights the site’s redevelopment, year-round adventure offerings and local economic impact.

Why it matters: - Cape Smokey’s redevelopment is positioning a long-dormant ski hill as a year-round tourism asset on Nova Scotia’s Cabot Trail. - The project is creating jobs and aiming to support a more sustainable visitor economy in a small Cape Breton community. - The segment puts a regional destination in front of a national lifestyle audience on WE tv.

What happened: - Cape Smokey will be featured on Life+Leisure, hosted by Bill and Giuliana Rancic, on Nov. 12, 2026, at 7:30 a.m. EST on WE tv. - Martin Kejval, CEO of Cape Smokey, and Barbora Kejvalova, Marketing & Creative Lead at Cape Smokey and Ski Martock, appear in the segment. - The episode covers Cape Smokey’s revival, its natural setting and its plan to become a world-class adventure destination.

The details: - Cape Smokey is located along Nova Scotia’s iconic Cabot Trail in Cape Breton. - The destination is being developed as a four-season mountain and ocean escape. - The property was originally established in 1971. - Cape Smokey ceased regular operations in 1993 and remained largely untouched for decades. - The site’s potential was rediscovered in 2019. - Major redevelopment began in 2021. - The destination now features Atlantic Canada’s first gondola. - Current activities include skiing, snowmobiling, hiking, biking and coastal exploration. - Visitors can ski with views of the Atlantic Ocean. - Cape Smokey is also being framed as a place where adventure and tranquility coexist. - Cape Smokey has created more than 100 direct jobs in a community of about 1,000 residents. - The redevelopment is also supporting additional employment and economic opportunity across the region. - Year-round visitation is helping local businesses and strengthening the tourism economy. - The future plan includes expanded accommodations, hospitality offerings, outdoor recreation and residential opportunities. - More information is available on Cape Smokey's website. - Life+Leisure says the series airs on AMC, WE tv and Bloomberg International. - More information about the show is available on the program's website.

Between the lines: - Cape Smokey is using television exposure to reinforce a broader rebrand from dormant ski hill to all-season destination. - The project’s pitch blends tourism, lifestyle branding and local economic development. - The focus on authentic experiences and untouched wilderness suggests the destination is targeting travelers looking for nature-based luxury rather than conventional resort amenities.

What's next: - Cape Smokey plans to keep expanding its accommodations, hospitality and recreation footprint. - The redevelopment also points to more residential development tied to the destination. - The WE tv segment is expected to help build awareness ahead of the next phase of growth.

The bottom line: - Cape Smokey is turning a once-idle mountain site into a four-season travel destination with jobs, tourism and regional growth at the center of the story.